Mastermind Settings | Admin

Revenue Overview

Core financial metrics

Primary KPIs

Current MRR ($) Monthly Recurring Revenue

Previous MRR ($) Last month's MRR

ARR ($) Annual Recurring Revenue

NRR (%) Net Revenue Retention

Paying Companies

Revenue Mix

Company Revenue ($)

Firefighter Revenue ($)

Type 1 Companies

Type 2 Companies

Type 3 Companies

iOS Premium Users

Android Premium Users

MRR Breakdown

New Business MRR ($)

Expansion MRR ($)

Contraction MRR ($)

Churn MRR ($)

Reactivation MRR ($)

Subscribers

Paid Subscribers

Subscribers Delta Change from last month

Growth Funnels

Onboarding and conversion metrics

Company Funnel

Companies Created

Setup Complete

Roster Added

Notifications Sent

Converted to Paid

Firefighter Funnel

Signups

Profile Complete

Joined Company

Applied to Job

Premium Upgrade

Churn & Risk

Retention and risk indicators

Churn Metrics

Logo Churn (Companies)

Logo Churn Delta Change from last month

Dormant Companies Seasonal dormancy

Silent Churn Risk

Silent Churn Indicators

No Roster Activity (30d)

No Posts/Jobs (30d)

No Admin Logins (30d)

Feature → Revenue Correlation

Feature usage and upgrade correlation

Feature Active Users Upgrade Rate % Retention % Delta %

Roster Mgmt

Gear Tracking

Events

Job Board

Incidents

Messaging

Sales Readiness

Lead signals and automation

Lead Signals

Hot Leads

Warm Leads

At Roster Limit

High Engagement

ROI Signals

Roster Limit Companies

FF Engagement Companies

Multiple Jobs Companies

Heavy Messaging Companies

Automation Rules

Inactive Matches

Roster Matches

Usage Matches